Latte Art ChampionMae Bu Ya Farm6 Branches · ThailandCoffee Consulting
Scroll
☕
Our Menu
Espresso, Filter, Signature drinks & more
🌿
Mae Bu Ya Farm
Single origin from our Chiang Rai highland farm
🎓
Barista Academy
Professional training by Latte Art Champions
📦
Wholesale
Premium bean supply for cafés & businesses
Since 2011
From a 3×2m Wooden Stall to an Asian Brand
Born from pure passion in 2013, our first branch "Tak Mo" was a tiny wooden stall. Today ROSETTA has grown into a full Specialty Coffee brand with 6 branches, a roastery, and the Mae Bu Ya farm.
Mae Bu Ya Farm sits in the highlands of Chiang Rai — the origin of our signature Single Origin coffee. From growing and harvesting to processing and roasting, every step is handled in-house for uncompromised purity.
It started in 2011 — not with a business plan, but with an obsession. A love for coffee so deep it became impossible to ignore. By 2013, that obsession became a tiny wooden stall in Thailand: the first ROSETTA.
As a Barista and Latte Art Champion across both Thailand and Asia, we didn't just open a café — we built a space where coffee is art, science, and human connection at once.
Today, ROSETTA has grown into 6 branches, a roastery, a farm in Chiang Rai, and a Consulting team helping others across Thailand bring their own café dreams to life.
Our Journey
Timeline of ROSETTA
2011
☕ The Beginning — Learning Coffee
A passion for Specialty coffee ignited. Years of study, practice, and dedication mastering the science of Espresso and Latte Art.
2013
🏠 First Branch Opens — Tak Mo
A 3×2 metre wooden stall, bursting with ambition. Every single customer who walked in became the fuel to keep going.
"ใส่ใจในทุกแก้ว" · Tak Mo · 2013
2015
🏆 Thailand Latte Art Champion
A national title that validated years of dedication and put ROSETTA firmly on the Specialty Coffee map.
2016
🌿 Openingbranches 2 & 3
Expanding tobranches Thep Khunarkon and Satharnasuk cementing a growing community of loyal customers
2018
🏆 Asia Latte Art Champion
Stepping onto the Asian stage and taking the top prize — putting ROSETTA on the international Specialty Coffee radar.
2019
🏭 ROSETTA Roastery Opens
ROSETTA Roastery — our flagship roasting facility, giving us full control over every Roast Profile. Mae Bu Ya Signature developed here.
2020
🌱 Mae Bu Ya Farm, Chiang Rai
Mae Bu Ya Farm established in the Chiang Rai highlands — completing our Farm-to-Cup vision with full seed-to-cup ownership.
2022
🌊 Beach Club Bang Saen & 📦 Wholesale
Opened ROSETTA Beach Club Bang Saen — specialty coffee by the sea. Simultaneously launched Wholesale Bean Supply for café partners nationwide.
2023
🏙️ Expanding Northeast — Udon Thani
ROSETTA Udon Thani brings Specialty Coffee to Northeast Thailand, extending our reach across the entire country.
2025
🚀 ROSETTA Today — 6 Branches & Growing
6 branches · Roastery · Farm · Consulting · Academy · Wholesale — ROSETTA Still driven by the heart of a barista Barista who lives and breathes coffee
What We Stand For
Our Values
01
Craft Over Convenience
We never compromise on quality. Every cup is brewed with intention and precision.
02
Transparency
Know where your coffee comes from, who grew it, and how it was brewed. We can tell you every step.
03
Community
ROSETTA exists because of its community. We build spaces where every person feels they belong.
04
Passion First
Everything starts with passion, not profit. If we don't love what we're doing, we simply don't do it.
05
Education
Coffee gets better when drinkers understand more. We share knowledge at every opportunity.
06
Sustainability
Care for the farm, care for the community, care for the planet. A good business leaves things better than it found them.
Single Origin · Chiang Rai
Farm Mae Bu Ya
Mae Bu Ya — Where Coffee Begins
1,200+
Metres Above Sea Level
100%
Arabica
Specialty
Grade
SCA Score
Farm
to Cup
Full Control
2020
Est. Year
About the Farm
Learn Coffee From Its Origin
Mae Bu Ya Farm sits in the highlands of Chiang Rai, at over 1,200 metres above sea level. Cool average temperatures, ideal soil moisture and balanced sunlight — the perfect conditions for exceptional Arabica.
We grow and tend every plant ourselves, harvesting by hand — selecting only the ripest red cherries one by one. Each lot passes through a strictly controlled process to preserve quality at every stage.
The result is coffee with a uniquely Mae Bu Ya flavour profile — fresh fruit aroma, natural sweetness, and a cup clarity that simply cannot be replicated anywhere else.
🌱
Mae Bu Ya
Chiang Rai Highland Farm
Arabica1200m+Hand Picked
Farm to Cup Process
Every Step Controlled by ROSETTA
🌱
Step 01
Growing
Shade-grown and organic. Plants are nurtured under canopy trees on the highland slopes.
🍒
Step 02
Harvesting
Hand-picked only — selecting perfectly ripe red cherries, one by one, every time.
💧
Step 03
Processing
Washed, Natural or Honey — fermentation controlled with scientific precision.
☀️
Step 04
Drying
Sun-dried on raised beds for 14–21 days under carefully monitored humidity.
🔥
Step 05
Roasting
Roasted at ROSETTA Roastery using profiles developed exclusively for each lot.
☕
Step 06
Your Cup
Brewed by championship-trained baristas to champion standards at every branch.
Our Roast Profiles
Mae Bu Ya Collection
Mae Bu Ya Roast 81
Light-Medium · Pour Over Focus
Roasted light-medium to highlight the brightness, fruit and florals of Mae Bu Ya's terroir. Ideal for Filter, V60 and Chemex.
Fresh FruitFloralBright AcidityClean Finish
600 ฿/kg
Mae Bu Ya Roast 82
Medium · Espresso Focus
Roasted to medium to draw out body and sweetness. Perfect for Espresso, Latte and Cappuccino. Balanced enough for any brew method.
CaramelRoasted NutButterBalanced
600 ฿/kg
Seasonal Lot
Limited · Harvest Special
A special lot from each seasonal harvest. The Roast Profile is tailored to the unique character of every individual lot — for the curious drinker.
Fill in the form below and our team will get back to you within 24 hours.
Professional Services
Coffee Consulting
With over 14 years of experience and Asian Championship credentials, ROSETTA is the partner you need for every dimension of your café business.
What We Offer
A Complete Service
01
🫘
Coffee Bean Supply
Premium Sourcing Partner
We supply Mae Bu Ya Single Origin and custom blends for your shop, with a Roast Profile tailored to your menu and equipment. Consistent Roast-to-Order, every week.
Farm DirectCustom RoastFresh Every Week
02
📚
Barista Training Program
Professional Skill Development
Training from Espresso Extraction, Milk Steaming and Dial-in Technique through to Advanced level — led by competition veterans from national and Asian championships. In-house or at ROSETTA Academy.
Foundation–AdvancedHands-onCertificate
03
🎨
Latte Art Training
Champion-Level Technique
Learn Latte Art directly from Thailand and Asia champions. Rosette, Tulip, Swan and Advanced Free Pour — create a signature pour your customers will remember. 1-day workshop or full 5-day course.
Champion TrainerAll LevelsWorkshop or Course
04
✦
Branding & Identity Direction
Brand Building for Cafés
We define your Brand Direction, Visual Identity, colour palette, Typography, Tone of Voice and Brand Story — from day one through to a full rebrand for established shops.
Brand StrategyVisual IdentityStorytelling
05
📱
Marketing Strategy
Digital & Social Growth
Content Strategy, Social Media Direction for Facebook/Instagram/TikTok, Campaign Planning and Shopee/E-commerce Setup for cafés that want a powerful online presence.
Social MediaContent StrategyE-commerce
06
🏗️
Café Setup Consulting
Full Opening Package
We guide you from site selection and layout planning through equipment choice, menu creation, pricing, staff training and soft opening — a complete package from idea to opening day.
Full PackageEquipment GuideMenu Design
How We Work
Our Process
01
Discovery Call
A free 30-minute call to understand your business, challenges and goals. No commitment required.
02
Proposal
We present a customised package and roadmap built specifically for your business, with a clear timeline.
03
Execution
We get to work — whether it's Training, Bean Supply, Branding or Marketing, the ROSETTA team works alongside you.
04
Follow-up
We track results, refine the approach and provide ongoing support. You're never working alone — ROSETTA stays by your side.
Ready to Start?
Start with ROSETTA
Whether you're just starting out or ready to scale, we're here to talk.
A professional-grade programme for those pursuing a barista career or opening their own café. Hands-on practice with industry-level equipment throughout.
Curated machines and grinders — the same standard we use in our own branches. Sourced for quality, selected for longevity.
Espresso MachinesCoffee GrindersProfessional GradeConsultation Available
Espresso Machines
La Marzocco & more
La Marzocco
Home / Prosumer
Micra
The most advanced home espresso machine ever made.
🔥BoilerDual Boiler
☕Groups1 Group
🎛️ControlPID + App Connected
💧Group HeadSaturated Group
📱ConnectivityBluetooth App Control
⚡Power1,800W
La Marzocco's most compact dual boiler, bringing true commercial technology into the home. Independent steam and brew boilers with full PID control via the connected app.
La Marzocco
Home / Prosumer
Linea Mini
Commercial performance. Home footprint.
🔥BoilerDual Boiler
☕Groups1 Group
🎛️ControlPID Dual Temp
💧Group HeadSaturated Group
🎚️PaddleManual Flow Control
⚡Power1,600W
Identical internals to La Marzocco's commercial Linea Classic — saturated group head, dual boiler, and full PID — scaled to fit your home counter.
La Marzocco
Commercial
Linea Classic S
The backbone of specialty cafés worldwide.
🔥BoilerMulti Boiler
☕Groups2 / 3 Group
🎛️ControlPID Each Boiler
💧Group HeadSaturated Group
📊Shot TimerBuilt-in Display
🏭UsageHigh Volume Commercial
The industry-proven commercial workhorse trusted by leading specialty cafés globally. Multi-boiler architecture delivers consistent temperature stability under heavy commercial demand.
Kees van der Westen
Commercial · Boutique
Spirit 2G / 3G
Handcrafted Dutch engineering. The pinnacle of espresso machines.
🔥BoilerMulti Boiler (per group)
☕Groups2 or 3 Group
🎛️ControlPID Per Boiler
🔧ConstructionHand-Built Netherlands
🎚️FlowPre-infusion Control
✦EditionLimited Production
Each KvdW Spirit is individually hand-built in the Netherlands. A statement machine for cafés that demand the absolute best — unmatched thermal stability, extraordinary build quality, and iconic industrial design.
Synesso
Commercial
S200
Precision multi-boiler engineering from Seattle.
🔥BoilerIndividual Brew Boilers
☕Groups2 Group
🎛️ControlIndividual PID per Group
💧Pre-infusionProgrammable
🌡️Stability±0.1°C Brew Temp
🏭OriginSeattle, USA
Synesso's dedicated brew boiler per group delivers temperature precision that specialist baristas demand. Fully programmable pre-infusion profiles for advanced espresso development.
Synesso
Commercial · Flagship
MVP Hydra 2G / 3G
The most configurable commercial espresso machine available.
🔥BoilerMulti Boiler + Hydra
☕Groups2 or 3 Group
🎛️ControlIndependent Per Group
⚖️GravimetricScale-ready Option
💧Pre-infusionAdvanced Pressure Profiling
🏭OriginSeattle, USA
Synesso's flagship. The Hydra valve system enables independent flow control for each group. Pressure profiling, gravimetric dosing options, and class-leading thermal stability for competition-level cafés.
Coffee Grinders
Mahlkönig Collection
Mahlkönig
On-Demand Grinder
E65S GbW
Grind by Weight. Every dose, exactly right.
⚙️Burrs65mm Flat Steel
⚖️DosingGrind by Weight (GbW)
📊DisplayTouch Screen
🎯Accuracy±0.1g Precision
⚡MotorHigh-Torque Direct Drive
🏭OriginHamburg, Germany
The industry standard for on-demand espresso grinding. Integrated Grind by Weight technology ensures every dose is within ±0.1g — critical for consistent shot quality at high volume.
Mahlkönig
High Volume
E80S GbW
Bigger burrs, faster output, zero compromise.
⚙️Burrs80mm Flat Steel
⚖️DosingGrind by Weight (GbW)
⚡SpeedFaster than E65S
🌡️HeatLow Temp Grind Chamber
📊DisplayTouch Screen
🏭OriginHamburg, Germany
Mahlkönig's answer to the highest-volume cafés. The 80mm burr set delivers superior grind throughput while the temperature-controlled chamber protects coffee aromatics even under continuous load.
Mahlkönig
Industry Legend
EK43
The grinder that changed specialty coffee forever.
⚙️Burrs98mm Flat Steel
🎯Grind RangeFilter to Espresso
🌊RetentionUltra-Low Retention
📐UniformityExceptional Particle Size
⚡Motor1,500W High Torque
🏭OriginHamburg, Germany
The most influential grinder in modern Specialty Coffee. The EK43's 98mm burrs produce extraordinary grind uniformity for both filter and espresso — the definitive tool of competition baristas worldwide.
Mahlkönig
Industry Legend
EK43 S
EK43 precision. Smaller footprint, same legendary burrs.
⚙️Burrs98mm Flat Steel
📏SizeCompact vs EK43
🎯Grind RangeFilter to Espresso
🌊RetentionUltra-Low Retention
⚡Motor1,500W High Torque
🏭OriginHamburg, Germany
All the performance of the legendary EK43 in a more compact body. Identical 98mm burrs and grind quality — ideal for cafés with counter space constraints who refuse to compromise on grind excellence.
Need Advice?
Find the Right Setup for You
Every café is different. With 14+ years of experience running our own branches, we help you match machine and grinder to your volume, menu, and budget — before you invest.
* All prices are subject to change. Contact ROSETTA for current pricing, availability and import details. Specifications shown are for reference and may vary by configuration.
Find Us
Contact & Branches
6 Branches · LINE OA · Social Media
Our Locations
All 6 Branches
01
Tak Mo
Original Branch · Since 2013
Chachoengsao, Thailand The original wooden-stall branch where it all began.
Hours
08:00 – 18:00 Daily
Original
02
Thep Khunarkon
Branch 2 · Chachoengsao
Chachoengsao, Thailand ROSETTA's second branch, expanding the original vision.
Hours
08:00 – 18:00 Daily
Branch 2
03
Satharnasuk
Branch 3 · Chachoengsao
Chachoengsao, Thailand Serving the Satharnasuk district community with specialty coffee.
Hours
08:00 – 18:00 Daily
Branch 3
04
ROSETTA Roastery
🏭 Main Roastery & Flagship
Chachoengsao, Thailand Our flagship roastery — where all Mae Bu Ya beans are roasted.
Hours
08:00 – 18:00 Daily
Flagship
05
Beach Club Bang Saen
🌊 Beachfront · Bang Saen
Bang Saen, Chonburi, Thailand Specialty coffee by the sea — relaxed, breezy, unforgettable.
Hours
09:00 – 20:00 Daily
Beachfront
06
ROSETTA Udon Thani
🏙️ Northeast Thailand
Udon Thani, Thailand Bringing Mae Bu Ya Specialty Coffee to Northeast Thailand.
Hours
08:00 – 18:00 Daily
Northeast
Get in Touch
Reach Us
💬
LINE Official
@rosettacoffee
Our primary channel for Wholesale orders, course bookings and Consulting enquiries. Response within 24 hours.
Home
Menu
Our Story
Farm
Shop
Wholesale
Consulting
Academy
Awards
Equipment
Contact
